– When the entrepreneur targets smaller companies at first, they have shorter sales cycles, but just as importantly, it’s good practice for getting a feel for the marketing for the young business owner. If it’s not a Wal-Mart account you can err as much as you need as long as you maintain a professional, friendly demeanor and make it clear that your client’s best interest is your best interest. With small to mid-size companies, remember: the young entrepreneur is selling to people who knew what it was like to be a young entrepreneur.
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While no one enjoys having to deal with delinquent accounts, the new collection software definitely makes things simpler for today’s busy businessperson. In many cases, the initial cost of the software is quickly made up by an increase in customers bringing past due accounts up to date.
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